The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of gambling online, is growing exponentially recently. A significant driver with this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traff
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the buying and selling of online ad space. At the heart with this ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides of the transa
In today’s digital age, businesses rely heavily on website marketing to reach and engage their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an important component of marketing strategies, providing businesses while using